摘要
体育明星开发无形资产的情况越来越普遍,但是在开发过程中遇到诸多问题.采用文献资料法和归纳演绎法,分析了当前我国体育明星无形资产开发的趋势、面临的问题及对策,以期对体育明星更合理、有效地开发无形资产有所裨益。
Developing the intangible the performance history. This article asset of the sports star is more and more common, but meets many questions in uses the literature material law and the induction deductive method, analyzes our country sports star intangible asset development tendency, questions which we face on the way and the countermeasure ,in order to develop the sports star intangible asset more reasonablely and effectively.
出处
《韶关学院学报》
2009年第12期97-100,共4页
Journal of Shaoguan University
基金
晓庄学院青年课题基金(050646)
