摘要
旅游业是第三产业的重要组成部分。对国民经济发展、产业优化等有着至关重要的作用。通过对象山旅游客源市场的现状进行调查，从而全面了解象山旅游客源市场的现状、游客的行为特征以及影响旅游者旅游选择的因素，并为象山旅游目的地营销提供理论依据和参考数据。
Tourism is an important part of the tertiary industry, for national economic development, industry has a vital role in optimization. Xiangshan tourist market through an object the status of the investigation in order to fully understand the status of Xiangshan tourist market, the behavioral characteristics of tourists, as well as the factors that affect the tourists travel options, and Xiangshan destination marketing provides a theoretical basis and reference materials.
出处
《现代物业（新建设）》
2009年第11期5-7,共3页
Modern Property Management
关键词
旅游市场
消费意向
游客调查
行为特征
Tourist market
Consumer intention
Visitor Survey
Behavior
