摘要
首先对营口港的自身条件进行分析,先分析了内部优势,其中包括:区位优势、区位成本优势、功能优势、服务优势、市场优势。之后分析了内部劣势,其中包括:边缘化、自然条件、内部管理、人力资源、思维方式、经济成分构成,最后针对营口港自身的情况提高营口港的策略设计,即:加强营口港企业文化建设,树立品牌效应、建立集群内信任机制、强化港口企业的技术创新,积极开发新航线新项目等。
This assay first gave an analyze about the general condition of Yingkou Port which conclude：strengths and weakness. There are 5 elements of Yingkou Port＇s strengths, they are： Advantage in Geography, Advantage in Cost, Advantage in Function, Advantage in Service, Advantage in Marketing. And there are 5 elements in weakness. They are： peripherization, natural conditions, inner management, human resources, mode of thinking, and sector of economy. Last but not least, this assay gave strategies and tips of the general condition in Yingkou Port. That is： To enhance the enterprise cultural construction, to make brand effect, to establish the trust mechanism, to strength the technological innovation of the port enterprise, and to explore the new ship route and new project etc.
出处
《科技和产业》
2009年第12期97-99,共3页
Science Technology and Industry
