摘要
以"市场营销"课程改革为例,探索经济管理类课程工作过程系统化改革.以营销职业行动为导向,创设学习情境.以学生为主体,以项目为载体,工学结合,完成角色、教学方式和教学目标的转变,以实现理论教学与实践教学的一体化.
Taking the teaching innovation of Marketing Management as an example,this paper explores the working process systematization curriculum reform of the economic management major.With the marketing practice oriented,the learning circumstances are created.With the students based and the projects as the carrier,the shifts in roles,teaching modes and targets are accomplished aften the pattern of work-integrated learning,so as to achieve the integration of theoretical teaching and practical teaching.
出处
《徐州建筑职业技术学院学报》
2009年第4期54-56,共3页
Journal of XUZHOU Institute of Architectural Technology
关键词
工作过程系统化
市场营销
学习情境
教学载体
工学结合
working process systematization
marketing
learning circumstances
teaching carrier
work-integrated learning
