摘要
徒步旅游是指旅游者以徒步为主要旅行方式、并从中获得强烈的旅游体验和身心健康的一种自助旅游,目前在全球已逐步成为一种生态休闲的旅游形式.但是,我国的徒步旅游市场发展还不成熟,旅行社也几乎不涉及这一产品.事实上,我国徒步旅游市场存在较大市场空间,具有一定的开发潜力.以杭州为例,徒步旅游产品开发可以为旅行社带来经济效益和社会效益.
Hiking is a kind of self - guided tour which takes walking as the main travel way. Because tourists could obtain intense traveling experience and the physical and moral integrity, it gradually becomes one kind of leisure and ecology tourism in the world. Up to now, Chinese hiking market is not mature. And most travel agencies could not provide hiking products. In fact, there is broad development and potential in China＇ s hiking market. Take Hangzhou for an example, hiking products may bring economic and social benefit to travel agencies.
出处
《怀化学院学报》
2009年第11期51-53,共3页
Journal of Huaihua University
基金
浙江省旅游科学研究项目(2009LY31)
关键词
杭州
旅行社
徒步旅游
产品开发
Hangzhou
travel agencies
hiking
development of products
