摘要
随着互联网技术的发展,网站已成为企业对外产品推广和文化交流的一个"窗口".通过比较,美国网站具有图像规则单一、指示明确、整体效果强的"古典主义风格";中国网站具有版面构造复杂、光线色彩丰富、动感效果突出的"巴洛克风格".特别是在基于互联网为媒介手段的跨文化传播中,中国网站具有相对独特的优势.
Website has already been a window of exterior communication for countries and enterprises along with the internet technological development. Therefore, the website design style will become more important. From the comparison of website between China and America, it can be seen that American websites have the style of classicalism that has the characteristics of regular and simplex image, specific designation and strong holistic effect. On the contrary, Chinese websites have the style of Baroque that has the features of complex construction in page , rich in color and light ray, conspicuous autokinnetic effect. In addition, Chinese websites have relatively unique advantage in the process of intercultural communication as the media of internet especially.
出处
《天水师范学院学报》
2009年第5期142-144,共3页
Journal of Tianshui Normal University
关键词
汉字网站
设计风格
跨文化传播
Chinese character website
resign style
intercuhural communication
