摘要
名牌是下个世纪竞争的主要焦点。实施名牌战略是振兴民族工业、参与国际竞争、提高综合国力的重大决策。本文在分析河北省轻工、纺织及医药等重点行业的名牌状况的基础上，发现问题，寻找不足，为进一步将河北省名牌战略引向深入提出了相应的对策，并对实施名牌战略中企业和政府的行为进行了一定的阐述。
The marketing competition in the next century will focus on famous brands. Thearticle deals with something about some industries in Hebei Province, for example, the textileindustry, the medicine industry, etc. In this aspect, there is a big gap between Hebei Provinceand Provinices in the Southeast of China, The authors think that establishing and developingthe strategy of famous brands is very important for the area. The enterprises should pay moreattention to establishing, spreading and protecting the famous brands. the government shouldprovide some preferential policies and gab marketing environment to help the enterprises.
出处
《石家庄经济学院学报》
1998年第4期395-400,共6页
Journal of Shijiazhuang University of Economics
基金
河北省哲学社会科学规划项目
