摘要
我国旅游产业发展水平不高,其深层次的原因是旅游产业链中存在着严重的纵向外部性问题。在借助演化博弈思想对旅游产业链中经济主体的决策行为进行深入分析后,认为纵向一体化战略联盟能有效提升旅游产业链和相关主体利益,在传统的纵向一体化联盟基础上提出了一种界于市场和企业,但又不同于完全一体化的"混合"组织形式——松散型纵向一体化战略联盟,并初步描绘了这一联盟模式的构建过程。
The reason of our country＇s tourism industry chain development level remains low was that there a serious vertical externality problem. With the evolutionary game ideas, the authors analyzed the economic decision behavior in the tourism industrial chain, and thought that the vertical integration strategic alliances could effectively enhance the interests of the tourism industry chain and the related. Based on the traditional alliance the authors constructed a loose vertical integrated strategic alliance which between the market and enterprise,also different from the fully integrated organization forms. Then preliminary describled the building process of the alliance model.
出处
《资源开发与市场》
CAS
CSSCI
2010年第1期10-13,共4页
Resource Development & Market
基金
国家社科基金项目"张家界旅游产业转型与结构升级优化研究"(编号:07BJY138)
湖南省哲学社会科学重点研究基地"湖南西部经济发展研究中心"
湖南省"区域旅游发展与管理"高校科技创新团队支持计划项目(湘教通[2008]244号)阶段性成果
关键词
旅游相关企业
纵向外部性
松散型纵向一体化战略联盟
related enterprise of tourism industrial
vertical externality
loose vertical integrated strategic alliance
