摘要
企业经营者在实施多元化战略之前,应当充分估计到多元化存在的种种风险,并采取有效措施予以防范,努力提高实施多元化战略的成功率,化"陷阱"为"馅饼"。运用AHP法和模糊综合评价的方法,通过实例分析了企业多元化经营风险的评估方法,为定量化的评估多元化风险提供了参考。
Before the execution of diversity business strategy,all kind of risk should be fully estimated by the manager of enterprise and effective measures should be taken to prevent them from occurring,to improve the rate of the success to implementation of the diversification strategy,to turn＂trap＂t＂opie＂.This paper uses AHP and fuzzy comprehensive evaluation method to analysis the risk assessment method for enterprise diversification risk and provides a quantitative assessment of the risk diversification as a reference.
出处
《经济研究导刊》
2009年第30期190-192,230,共4页
Economic Research Guide
关键词
经营风险
企业
多元化风险
operating risk
enterprise
diversification risk
