摘要
相对于电子以及制造业而言,中国服装的产业结构长时期徘徊于初级水平。一般来说,服装发展可分为四个阶段:工业化阶段、自然品牌阶段、品牌阶段和多元化阶段。我国服装业还处于服装发展的第二阶段——"自然品牌阶段",这个阶段最主要的特征就是品牌之间可以替换。虽然中国经济已步入市场的轨道,但相比其他行业,中国服装业还存留有相当浓厚的计划经济时代的产业思维特点,很多企业对服装的认识还停留在遮体御寒的基本功能上,造型简单、品牌之间的特性无区别,国外专业人士曾多次说中国的服装"换了商标可以说成任何品牌。"
Is opposite says in the electron as well as the manufacturing industry, the Chinese ciothing＇s industrial structure long time paces back and forth in the primary level. Generally speaking, the clothing development may divide into four stages： Industrial- ization stage, natural brand stage, brand stage and multiplex stage. Obviously, our country apparel industry is also at the second stage which the clothing develops ＂the natural brand stage＂, this stage most main characteristic is between the brand may re- place. Although the Chinese economy marched into the market the track, but compares other professions, the Chinese apparel indus- try also preserves has the quite strong planned economy time industrial thought characteristic, many enterprises also pause to cloth- ing＇s understanding in obstruct the body protection against the cold in the basic function, the modelling is simple, between the brand characteristic does not have the difference, the overseas professional once many times said that China＇s clothing ＂traded the trademark to be possible to talk into any brand.＂
出处
《科技创业月刊》
2009年第11期80-81,共2页
Journal of Entrepreneurship in Science & Technology
