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螺髻山旅游地形象定位及开发策略研究 被引量:2

Tourism Image Positioning of Luoji Mountain and Development Strategy
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摘要 四川凉山州螺髻山自然景观和人文景观丰富多彩、可塑性强、开发潜力巨大,但在旅游开发过程中缺乏鲜明的旅游地形象.将螺髻山旅游地定位为"峨眉姊妹,彝都仙境",在此基础上采取完善景区规划与管理,大力宣传螺髻山旅游地形象,完善旅游产业链等旅游开发策略,推进螺髻山旅游开发. Luoji mountain located in Liangshan prefecture of Sichuan province has very rich natural land- scape and human landscape, moreover, the landscapes are highly plastic and with promising potential for tourism development. However, during the past tourism development, no outstanding tourism image was developed. Based on research and analysis, the tourism of Luoji mountain was positioned as "the sister of Emei mountain and the wonderland of Yi ethnic people". It was suggested to adopt a series of strategies such as completing planning and management of scenic spot, publicizing the tourism image, improving the tourism industry chain, so as to promote the tourism development of Luoji mountain.
作者 刘雄 沈穷竹
出处 《林业调查规划》 2009年第5期123-126,共4页 Forest Inventory and Planning
关键词 螺髻山 旅游地形象定位 旅游资源 开发策略 Luoji mountain tourism image positioning tourism resource development strategy
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