摘要
伴随着国家综合实力的增强,作为中国传统文化重要组成部分的中医、中药亦受到日益广泛的关注,中医、中药振兴呈现出积极趋势。在近年来国家出台多项扶持中医药产业政策的背景下,中医药企业发展迎来了前所未有的历史机遇。中医药企业应该继承发扬中医药传统文化,通过产品、价格、渠道和促销等文化营销策略的实施,实现高水平的文化营销,以推动中医药企业进一步发展。
With China＇s increasing overall national strength, traditional Chinese medicine, as an important part of traditional Chinese culture, has attracted extensive attention, with positive trends in its revitalization. Against the background of various supportive industrial policies＇s traditional Chinese medicine companies face unprecedented historic opportunities. They should carry forward traditional Chinese culture, implement marketing strategies in products price, place and promotions and effect quality cultural marketing, so as to promote their further development.
出处
《贵州财经学院学报》
CSSCI
北大核心
2009年第6期70-75,共6页
Journal of Guizhou College of Finance and Economics
关键词
中医药企业
文化营销
营销策略
traditional Chinese medicine companies
culture marketing
marketing strategy
