摘要
高职教育发展比较迅速,规模和结构日趋完善,但目前还没有形成一批象本科院校那样的品牌高职院校。从市场需求和竞争来看,实施高职院校品牌战略,关系到高职院校的自身生存和今后发展。作者从产学研结合角度就人才培养、科学研究和社会服务等方面探讨高职院校的品牌建设。
Higher Vocational leducation is developed very quickly that the scale and structure are gradually estabished, but by now the brand of higher vocational colleges has not formed as like undergradute college. From the requirement of market and competition, implementing the brand strategy of higher vocational colleges affects the survival and devel- opment of these schools seriously. The autors investigate the brand construction of the higher vocational colleges from qualified personnel training, scientific inquiry and social services,
出处
《无锡职业技术学院学报》
2009年第5期4-6,共3页
Journal of Wuxi Institute of Technology
基金
2007年度江苏省教育厅高校哲学社会科学基金项目(07SJD630070)
关键词
高职教育
品牌战略
产学研结合
higher vocational education
brand strategy
combination of production
teaching and research
