摘要
以旅游形象标志设计的本土性问题为探讨对象,通过对旅游形象标志设计中的不同应用方式进行分析、归纳,试图清晰、宏观地把握旅游形象标志设计本土性的发展趋势,展现本土性在旅游形象标志设计中的民族文化意蕴。
The logo design of local tourism image was discussed. Different applications of tourism image in logo design were analyzed and concluded. The localized development trend of logo design of local tourism image was put forward. It was suggested the Chinese culture should be exhibited in logo design of local tourism image.
出处
《包装工程》
CAS
CSCD
北大核心
2009年第10期159-161,共3页
Packaging Engineering
关键词
本土性
旅游形象
标志
localization
tourism image
logo
