摘要
克服全球性金融危机对体育休闲产业的冲击,并在困难中实现产业的不断发展,是各级政府和体育休闲产业的经营者必须应对的现实。在政府的有力推动下,按照产业发展的规律和市场的原则提升经营策略和体育产品与服务层次,引导和创造市场需求,规范市场化经营,打造产品和服务的品牌,在市场中"强身健体"、自我发展,应成为金融危机下我国体育休闲产业经营和发展的重要方略。
To overcome the impact of global financial crisis on sports leisure industry in order to achieve continuous development of this industry in difficulty is key task of government and sports leisure industry operators. With the help of govemment, in accordance with the law of industrial development and principle of market, enhancing operation strategy and the level of products and services to guide and create market demand, standardizing market operations and building brands of products and services should be important strategies of management and development of sports leisure industry under financial crisis.
出处
《商业研究》
CSSCI
北大核心
2009年第9期209-212,共4页
Commercial Research
关键词
金融危机
体育休闲
经营方略
financial crisis
sports leisure
business strategy
