摘要
学校体育产业化是社会经济发展的必然。通过对学校体育产业现状的研究与分析,了解和掌握学校体育产业化内在的发展规律。学校体育产业应充分利用学校的体育信息、人力资源等优势,开展有偿体育服务活动,达到教学、创收双赢的良性循环。
Physical training industry in colleges heading for general adoption of the market principle is the necessary result of the development of social economy. We can understand the inner rules of physical training industry by analyzing its current situation. Physical training industry should take full advantage of information, human resources, and provide rechargeable services to form a positive cycle.
关键词
学校体育产业
营销策略
开拓市场思路
physical training industry in colleges
marketing strategy
thoughts of open up
