摘要
为研究供应链中供需双方的协调机理,从完全不合作和完全合作两个角度出发,采用数学解析和博弈分析集成的方法对折扣问题进行了研究,提出完全不合作条件下供需双方纳仕均衡点的计算公式,以及完全合作条件下的最优订货策略和供需双方可选择的折扣区间的计算公式,为供应链供需双方折扣协调问题提供了解决依据。
From the aspects of full cooperation and complete non-cooperation, coordination discount strategies are studied respectively by integrating mathematical analysis and game theory analysis. For the complete non-cooperation case, the formula for calculating Nashi Equilibrium is presented. For the full cooperation case, the optimal order policy and available discount space for both sides are proposed.
出处
《工业工程》
北大核心
2009年第3期31-34,共4页
Industrial Engineering Journal
基金
十一五国家科技支撑课题(2006BAB17B06)
关键词
供应链
价格策略
协调
纳仕均衡
supply chain
pricing strategy
coordination
Nashi Equilibrium
