摘要
从一波又一波侵袭的"韩潮"中,中国媒体以及广告人们领教了韩国电视传媒的发达,而韩国电视广告针对受众的"精准制导",使得韩国产品广告能够直抵受众心灵,顷刻激发购买欲望。而对光鲜华丽外衣下的韩国电视广告有着怎样的监察管理机制,我国的受众却是知之甚少。韩国能拥有如此繁荣而巨大的电视广告事业,其背后一定存在着一套结构合理,运行有序,规章严密的庞大审查机制,能够支撑其有条不紊地运行。
The wave of attacks from the ＂Korean wave＂ in advertising to make South Korea leading the audience mind and stimulate the purchase of instant desire. Dressed gorgeous on Korea under the guise of what kind of TV advertising has a mechanism for monitoring. But our audience is poorly understood. The cause behind the TV there must be a reasonable structure, operation, orderly and strict regulations huge review mechanism,which is to support its operation in an orderly manner.
出处
《企业技术开发》
2009年第8期85-85,87,共2页
Technological Development of Enterprise
关键词
韩国
监察机制
广告
Korea
monitoring mechanism
dvertising
