摘要
近年来,移动通讯产业快速蓬勃发展,市场竞争激烈,客户关系管理被移动通讯运营商越来越看重。本文探讨了数据挖掘在客户关系管理中的应用方法。
In recent years, the mobile communication has developed rapidly and the market competition is fierce, mobile communication operators believe customer relationship management is increasingly important. This paper discusses the methods of applying data mining in customer relationship management.
出处
《科技信息》
2009年第23期I0077-I0078,共2页
Science & Technology Information
关键词
数据挖掘
客户关系管理
应用
Data Mining
Custom Relationship Management
