摘要
CRM系统已被广泛应用。客户细分作为CRM系统的重要组成部分,是进行其他决策工作的基础之一。简单有效的电信行业客户细分方法利用了客户行为和价值分析模型,从数据库中提取出相关数据,作为分析的依据,实现了对数据分群的操作,具有一定的实用价值。
Nowadays,the CRM system is used by people popularly. The core of the CRM is how to segment customers. An efficient method is using the Customer Value and Customer Behavior model. It extractives the data of customer value and customer behavior and then segment the customers.
出处
《科学技术与工程》
2009年第16期4820-4822,4832,共4页
Science Technology and Engineering
关键词
数据挖掘
客户细分
客户价值
客户行为
data mining customer segmentation customer value customer behavior
