摘要
绿色营销观念己深入人心,绿色产品深受消费者的喜爱,绿色产业获得空前的发展,绿色壁垒应运而生。企业转换营销导向,开发绿色产品,制定绿色价格,运用绿色营销手段是21世纪国际营销战略的趋势,是企业必然的选择和制胜的法宝。
The concept of green marketing has already got rooted in the hearts of people. Green products are much loved by consumers and the green industry receives record-breaking development. At the same time green barrier also comes into being. Transforming enterprise＇s marketing direction, developing green products, establishing reasonable prices, making use of green marketing means is the trend of the 21 ^at century international marketing strategy, a necessary choice for the success of any enterprise.
出处
《湖南工业大学学报（社会科学版）》
2009年第4期51-53,共3页
Journal of Hunan University of Technology(Social Science Edition)
关键词
绿色营销
绿色壁垒
绿色企业文化
green marketing
green trade barrier
green enterprise culture
