摘要
目前,我国电视节目收视分众化趋势已十分明显。电视节目收视分众化符合"注意力经济"时代的要求。收视分众化能促进频道专业化。我们可以参照"注意力经济"的一些原理,建设专业化频道。在这一过程中,要准确定位,避免出现过多的同质化节目;注重创新和提高节目质量,体现节目特色;打造专业性强、品牌化的栏目和频道。
At present, the channel specialization and the audience fragmentation have been a trend. TV fragmentation meets the needs of the ＂ Attention Eeonomy＂. We can refer to the principles of the ＂Attention Economy＂ to construct the specialized channels. In this process, we shouht position accurately, try to avoid an excessive number of homogenization programs, focus on innovation and quality to improve their programming, embody the characteristics of specialization to create strong channels and brand sections.
出处
《开封大学学报》
2009年第2期46-48,共3页
Journal of Kaifeng University
关键词
注意力经济
收视分众化
频道专业化
attention economy
audience fragmentation
the professionalization of TV channels
