摘要
在竞争激烈的医药市场，越来越多的企业通过客户关系管理来优化客户服务，提升企业的竞争力。本文从医药企业客户的特殊性、系统的特殊性和实施的特殊性三个方面详细阐述了区别于其他行业的客户关系管理的特性，为医药企业实施CRM提供有益的参考与借鉴。
In highly competitive market of pharmaceutical, more and more enterprises enhance the competitiveness through customer relationship management. This paper discussed the following three aspects： the specificity of customers, system and implementation. The specificity has significantly different with other industries. This paper provides a useful reference to the pharmaceutical companies which want to application CRM.
出处
《中国医药技术经济与管理》
2009年第7期32-35,共4页
China Pharmaceutical Technology Economics & Management
基金
企业委托咨询类项目
关键词
医药企业
CRM
特殊性
分析
Pharmaceutical Enterprises
CRM
Specificity
Analysis
