摘要
通过北京奥运竞技格局的国际媒体评论观察,比较国际社会(美、俄、英、法、澳、日、韩、印等)参与奥运竞技的重视程度,质疑与驳斥"中国唯金牌论"思潮的立论基础,分析这种虚幻的、伪善的、扭曲的金牌观念或认同背后隐藏的舆论制造机制。认为中国民众的既定金牌认知被西方媒体转移/重塑,最终产生严重的社会影响或后果。冀望加强体育媒体理论研究和国际话语权建构工作,促进中国竞技体育事业更好更快发展。
This paper is based on the observation of international media comments on competitive structure in Beijing Olympic Games, compares the recognition degree of participation in Olympic competition within international society （USA, Russia, Britain, France, Australia, Japan, Korea, India and so on）, challenges and refutes the argument basis of ＂China＇s Gold Medal-only Theory＂ ethos, analyzes the public opinion creating mechanism hiding behind the visional, canting, screwy gold medal opinion/agreement. The established gold medal cognition of Chinese civilian has been transferred/reformed by Western media, and induced serious social influence/aftermath. Hoping to strengthen researches in sports media theory and construction work of international speaking right, promote Chinese competitive sports to develop better and faster.
出处
《天津体育学院学报》
CAS
CSSCI
北大核心
2009年第4期341-344,共4页
Journal of Tianjin University of Sport
关键词
北京奥运会
竞技格局
国际媒体评论
唯金牌论
媒体战争
中美比较
Beijing Olympic Games
competitive structure
international media comments
Gold Medal-Only Theory
media war
Sino-America eomparison
