摘要
体验营销是以体验为导向的新型产品营销模式,基于此模式下的交互式销售包装设计遵循体验营销的原则和理念。总结了交互式销售包装设计的概念、特点,并着重分析了产品营销各环节中销售包装的交互设计,以探索符合客户体验时代的包装设计理念。
Experiential marketing is a new product marketing mode based on experience-oriented. Interactive sale packaging design follows the principles and concepts of experiential marketing. The concept and characteristics of interactive sale packaging design were summarized and interactive design in various sale aspects was analyzed. The purpose was to provide reference to explore new packaging design methods during customer experience period.
出处
《包装工程》
CAS
CSCD
北大核心
2009年第7期127-129,共3页
Packaging Engineering
关键词
包装
交互
设计
体验
营销
packaging
interaction
design
experience
marketing
