摘要
进入新时期后,党报发行量下降已是不争的事实。但理性地观察,党报发行量下降并不会削弱党和政府的宣传力量。在媒介融合的环境下,党报应以子报发展为契机,增强市场营销意识;充分挖掘政府资源,巩固党报权威性;实现报网互动,提升党报影响力。
It＇ s an indisputable fact that the circulation of Party newspapers has been declining since the new era be- gan. However, from a rational point of view, the decline of Party newspapers circulation will not weaken the publicity power of the Party and government. Under the situation where media merge into each other, Party newspapers should use the de- velopment of sub - newspaper as an opportunity to enhance its sense of marketing; it should make full use of government re- sources in order to consolidate the authority of Party newspaper; it should accomplish the interaction between Party news- paper and the Internet so as to improve the influence of Party newspaper.
出处
《湖南大众传媒职业技术学院学报》
2009年第4期67-70,共4页
Journal of Hunan Mass Media Vocational and Technical College
基金
湖南省社科基金项目"新媒介环境与青少年社会化研究"(08YBB076)的阶段性成果
关键词
党报
发行量
媒介融合
Party newspapers
circulation
media merging
