摘要
从传播学的角度来看，广告是一种信息传播活动，本文以此为切入点，探讨广告信息传播的作用及在信息社会广告信息传播时所需注意的问题。
The advertising is an information communication action from the perspective of the mass communication science. Based on this, the paper discusses the roles of advertising and some questions about advertising during information communication in the information society.
出处
《新闻界》
CSSCI
北大核心
2009年第3期174-175,共2页
Journalism and Mass Communication
关键词
广告
信息传播
advertising information communication
