摘要
模因语言的应用不仅是社会语言学研究的重要课题,而且早已被纳入到跨学科的研究领域。广告语中成语、谚语、名言、诗词名句正是应用了模因语言的缘故,所以既能达到传递信息,又能到起刺激消费者购买欲望的功效。本文介绍了模因的概念,着重分析了基因型(genotype)的广告模因和表现型(phenotype)的广告模因,通过对广告语言中模因语言现象的探析,以期为人们打造广告语言中的强势模因提供一些有益的启示。
The appliance of memetics is not only the main task of sociolinguistics, but also brought into the study of cross-disci- plinary. Because of memetics, the advertising, which takes advantage of idioms, proverbs or some poetry, can transfer prod- uct information and simultaneously activate consumers＂ purchase desire. This paper mainly focuses on the concept of memetics and especially the genotype and phenotype in the appliance of advertising, which intends to provide some beneficial inspiration.
出处
《通化师范学院学报》
2009年第6期69-70,共2页
Journal of Tonghua Normal University
关键词
广告语
模因
模因周期
advertising slogans
meme
memetics
