摘要
采用调查问卷法、专家访谈法和数理统计等方法对长春市健身俱乐部发展状况进行调查研究。研究认为,长春市健身俱乐部发展总体趋势是好的,并表现出良好的经济和社会效益,其经营范围、手段、消费都已基本形成雏形。根据健身俱乐部发展状况,了解了健身市场经营特点、手段、经营规模等方面的发展措施,对其中存在的问题进行了分析,提出了相应的建议。
The paper investigates and researches the present condition of body - building club in Changchun with bibliographical method and questionnaire survey method and expert interviewed method. It finds that the total tendency is good and it may produces favorable economical and social effectiveness.The manage range and means or consumption have been formed miniature.Based on developing status,the paper analyzes the measures of the development about management character,means and size,and puts forward the corresponding strategy so as to impulse the club develop towards a constant and healthy and quick direction.
出处
《吉林体育学院学报》
2009年第3期21-22,79,共3页
Journal of Jilin Sport University
关键词
长春市
健身俱乐部
发展状况
Changchun, body- building club
developing condition
