摘要
滨海体育旅游是体育旅游业出现的一个新领域。通过调查分析莆田滨海体育旅游的资源状况以及开发与发展具有的优势和特色,探讨滨海体育旅游产品的概念与特征。以实现莆田滨海体育旅游可持续开发和促进旅游经济发展的战略高度,对莆田滨海体育旅游开发的总体目标、市场定位与战略构想;莆田滨海体育旅游产品开发的基本思路以及莆田滨海体育旅游可持续开发与发展的策略进行初步的研究。并提出一些建设性的创意和建议。
Coastal sports tourism is a new field which rises in the sports tourism industry. In order to achieve the strategic height of sustainable and economic development of Putian Coastal Sports Tourism, the writers investigate and analysis the coastal sports tourism re- sources and its advantages and Characteristics for development and existence. At the same time the writers discuss the concept the feature of the coastal sports tourism products and make some constructive ideas and opinions to have a primary research on its elementary ideas and the substantial development strategy of putian coastal sports tourism.
出处
《宜春学院学报》
2009年第2期131-133,共3页
Journal of Yichun University
关键词
体育旅游
滨海
休闲体育
莆田
Sports Tourism
Coastal
Leisure Sports
Putian
