7Smith Wendell R.Product Differentiation and Market Segmentation as Ahemative Marketing Strategies [J].Joumal of Marketing, 1956,21(7):3-8.
8Tony Lunn.Segmenting and constructing markets[ A ]. Robert M Worcester,John Down ham.Consumer Market Research Handbook [C ].Elsevier Science Publishers. B.V., 1986:387-423.
9Schiffman Leon G, Leslie Lazar Kanuk.Consumer Behavior[ M ].Printice Hall International,Inc., 1995.
10Jim Sellers,Arthur Hughes.RFM Analysis: A New Approach to Proven Technique lOLl. http://www.relationship mktg.com/Free Article/rmr017.pdf.
