摘要
文章分析了高校饮品店的概况,对高校饮品店营销的现状和存在的问题进行了深入剖析,在分析高校饮品店营销的优势、劣势、机会和威胁的基础上,运用4P理论提出了高校饮品店的营销策略,以期对未来高校饮品店营销水平的提高具有一定的参考价值。
This article analyses the profile of the university drink shops, then make a in-depth analysis on the status-quo of and the problems of them. Then based on the analysis of the strengths, weaknesses, opportunities and the threat of marketing of the university drink shops. It give some strategies by using the 4P theory, which have some value on improving the operation of the university drink shops.
出处
《技术经济与管理研究》
北大核心
2009年第3期73-75,80,共4页
Journal of Technical Economics & Management
基金
安徽省教育厅人文社科研究项目(2008sk436)
安徽科技学院引进人才专项课题(SRC2007141)
关键词
4P理论
高校饮品店
营销策略
4P Theory
University Drink Shops
Marketing Strategy
