摘要
从传播学"文本、机构、受众"的视角出发,透视2008年中国国内上映的几部"中国风"式的好莱坞大片,我们不难发现精确的文化把脉和对中国元素的创新表达是该类影片成功的关键所在,而中西方受众的文化解读差异则是掣肘其发展的最大障碍。此外,促使好莱坞牵手"中国风"的根本原因在于全球电影市场和中国本土体制的双重作用。
From a textual, institution and audience analysis perspective an examination of several ＂Chinese Style＂ Hollywood movies shown in China in 2008 reveals that the key to their successes lies in their accurate and innovative representations of Chinese cultural elements. However, the different cultural interpretations by Chinese and western audiences constitute the biggest barrier to their further development. Moreover, what motivates Hollywood to incorporate ＂Chinese Style＂ into movies is the interplay of global film market and Chinese domestic system.
出处
《晓庄学院社会科学学报》
CSSCI
北大核心
2009年第2期141-144,共4页
Journal of Social Science of Hunan Normal University
关键词
中国风
好莱坞
市场
受众差异
China Style
Hollywood
market
audience differences
