摘要
创建区域品牌可以提升地区美誉度和市场影响力,助推区域经济的发展。构筑环鄱阳湖生态经济区,打造环湖地区区域品牌,需要政府、行业协会、企业树立强烈的创牌意识,努力夯实区域品牌的基础,定位区域品牌及设计商标,管理和维护好区域品牌的信誉,以增强区域吸引力,发挥区域品牌的辐射效应。
Local brand building can enhance the regional reputation and market impact, and boost the economic development. In order to build the ecological-economic zone and local brand, the government, guilds association, and companies are required to strengthen consciousness, firm the foundation, clear brand positioning, design trademarks, and administrate and maintain brand reputation, so that the attraction of the district can be strengthened and the radiation effect can play an active role.
出处
《金华职业技术学院学报》
2009年第2期24-28,共5页
Journal of Jinhua Polytechnic
基金
2009年度江西省高校人文社会科学研究项目<环鄱阳湖生态经济区区域品牌建设与可持续发展研究>(GL0903)阶段性成果
关键词
鄱阳湖
生态经济区
区域品牌
品牌建设
Poyang Lake, ecological-economic zone,local brand ,brand building
