4Bateman, I., A. Munro, B. Rhodes, C. Starmer, R. Sugden. A test of the theory of reference-dependent preferences. Quarterly Journal of Economics, 1997, 112(2): 479-506
5Briesch, Richard A., Lakshman Krishnamurthi, Tridib Mazumdar, S. P. Raj. A comparative analysis of reference price models,Journal of Consumer Research, 1997, 24:202-214
6Greenleaf, Eric A.. The impact of reference price effects on the profitability of price promotions, Marketing Science, 1995, 14(1):82-104
7Guadagni, Peter M., John D. C. Little. A logit model of brand choice calibrated on scanner data. Marketing Science, 1983, 2:203-238
8Kahneman, D., A. Tversky. Choices, values and frames. American Psychologist, 1984, 39(4): 341-50
9Kahneman, D., A. Tversky. Prospect theory: An analysis of decision under risk. Econometrlca 1979, 47:263-291
10Kalyanaram, Gurumurthy, Russell S. Winer. Empirical generalizations from reference price research. Marketing Science, 1995,14(3): G161-1690