摘要
我国超市已经树立了良好的行业形象,越来越多的消费者选择超市购物。除了商品等传统因素外,情境因素也在影响着消费者对超市的选择和其购物行为,并且影响着顾客对超市的满意度和忠诚度,成为超市购买行为中不可忽略的因素。在分析了超市购物行为中的情境因素的基础上,根据情境因素的对消费者购物醒悟的影响,对超市进行合理的选址和整体布局,注重各种细节的应用,并提供优质的服务,结合情景因素进行符合消费者消费心理的促销活动,从而提升超市形象和声誉,获得更多的顾客流量,特别是更多的重复购买人群。
In our country, the supermarket has already set up the good profession image, and more and more consumers choose shopping, in the supermarket. Besides traditional factors, such as commodity, the situation factor is also affecting the supermarket choice and its shopping behavior of the consumer, and is affecting the supermarket degree of satisfaction and the loyalty the customer.The situation factor becomes in the supermarket purchase behavior the unintelligible factor. In foundation of analyzing the supermarket shopping behavior situation factor in the foundation, according to the situation factor the influence which awakens to the consumer shopping, the reasonable selected location and the overall layout should be carried on to the supermarket, paying great attention each kind of application of detail, and providing the high quality service, Carrying on conforms to the consumer to expend psychological the promotion union scene factor, thus the promotion supermarket image and the prestige, obtaining the more customer current capacities, especially more redundant purchase crowd.
出处
《价值工程》
2009年第4期112-114,共3页
Value Engineering
关键词
情境因素
超市购物
满意度
忠诚度
situation factors
supermarket shopping
degree of satisfaction
loyalty
