摘要
网络广告作为网络营销的一种促销手段,在飞速发展的同时,又产生了许多影响其健康发展的不道德行为。主要探讨网络广告非道德问题的主要表现,并分析其成因,提出相应的改善措施。
As a sales promotion means of E-marketing, network advertisement at the time of flying to develop, appearing some immoral behavior which influences its healthy development. This essay mainly discusses the problem of marketing ethics exists in network advertisement, analyses the causes and puts forward corresponding measures to improve present conditions.
出处
《价值工程》
2009年第1期105-107,共3页
Value Engineering
关键词
网络广告
道德
表现
成因
对策
network advertisement
ethics
performance
causes
measures
