摘要
运用文献资料、理论分析等研究方法对我国体育产业存在的观念转变、市场环境和规范、经营管理、资源利用、人才培养、政府扶持、消费市场形成等问题进行分析,探寻发展我国高校体育产业潜存的优势,提出了高校体育产业健康、持续发展的对策。
By using references theoretical analysisi, the papers presents anlysis on the problems in ideological transformation, market environment and norms,management, resource utilization, professional training, governement support and market consumption in the sport industry in China＇s colleges or universities. It also analyzes the potential advantages to develop sport industry and puts forward the measure to develop the industry healthily and sustainably.
出处
《山西师大体育学院学报》
2009年第1期20-23,共4页
Journal of Physical Education Institute of Shanxi Teachers University
基金
河南省科技厅软科学研究计划项目(072400421200)
河南省教育厅人文社会科学研究项目(2006-ZX-032)
关键词
高校体育产业
市场机制
经营管理
潜存优势
sport industry in colleges or universites
market mechanism
management
potential advantages
