摘要
剖析当前教辅期刊面临的发行困境,指出发行渠道的单一和阻塞是制约教辅期刊发展的关键因素,进而就教辅期刊如何整合有效的发行渠道提出若干建议。
This paper analyzes the present predicament of the distribution ot supplementary periodicals for teaching, and points out that the singleness and obstruction of the publishing channels are the key factors that restrict the development of the supplementary periodicals for teaching, and then proposes some suggestions on how to integrate the effective publishing channels.
出处
《出版科学》
CSSCI
2009年第2期81-84,共4页
Publishing Journal
关键词
教辅期刊
发行
渠道
Supplementary periodicals for teaching
Distribution
Channels
