摘要
以杭州地区城市青少年为调查对象,对该群体运动服装的消费现状、消费心理、购买行为、偏好分析、购买信息等相关因素进行统计分析研究,得出相关结论,并提出建议。呼吁对青少年进行健康的运动观念和文化引导,培养成熟的运动服装消费市场。
This paper surveys the young people of Hangzhou city, for the sportswear group＇s consumer status quo by a detailed questionnaire and the specific analysis. The survey deals with, in-depth, many young urban sportswear consumer psychology, buying behavior, preferences, purchasing information, and other factors relating to statistical analysis, concluding with recommendations for consideration by the domestic apparel manufacturers and merchants, appealing to young people＇s health movement and the concept of culture to guide and foster a mature sportswear market.
出处
《浙江理工大学学报（自然科学版）》
2009年第1期65-69,共5页
Journal of Zhejiang Sci-Tech University(Natural Sciences)
