摘要
"Y代"与其他年龄段的员工有着明显的区别。如何培养他们成为企业的骨干力量,并获得该群体的忠诚,已成为企业管理者们迫于解决的难题之一。本文在回顾国外有关"Y代"的研究基础上,结合"内部营销"理论,从内部营销视角探讨如何管理"Y代"。
Generation Y is different from employees of other ages. How to train them to be the main power in the company and gain their loyalties has become one of the problems for the managers. This article is to review the foreign literatures about Generation Y, and tries to illustrate how internal marketing theory can work for managing the Generation Y on the basis of the internal marketing theory.
出处
《景德镇高专学报》
2008年第3期59-61,共3页
Jingdezhen Comprehensive College Journal
关键词
“Y代”
内部营销
Generation Y
Internal Marketing
