摘要
本文在探讨传统效率评价方法不足和DEA方法优势的基础上,将DEA引入国内电信运营商的经营分析,主要用于对营销成本利用效率的评价。在深入分析CCR模型和BCC模型的经济意义的基础上,应用该模型以原某固网运营商为例,对其营销成本利用效率进行了评价和分析。
Based on the analysis of the disadvantages of traditional method of the efficiency evaluation and the advantages of DEA, this article introduces the application of DEA method into telecom corporations, mainly used for evaluating efficiency of marketing cost. Based on the elaboration on the CCR model and BCC model of DEA, the article takes a Fix Phone Carder as an example and evaluates its marketing cost by the method.
出处
《信息通信技术》
2008年第5期49-54,共6页
Information and communications Technologies
关键词
DEA
本地网
营销成本
效率
DEA
local network
Marketing cost
Efficiency
