摘要
本文从当代中国传统体育文化发展面临的困境入手,将中国传统体育文化发展置于电视传播的理论语境中考察,分析了其在现代社会中电视传播价值。按照其与电视媒介特性契合程度,从功能上将中国传统体育文化分四种类别,并从优化传播效果角度就四种类别提出了各自适宜的电视节目形态。
This article starts from the difficulties in the contemporary traditional sports and cultural development in China, studies China＇s traditional sports and cultural development under the Context of theory of broadcasting, analyzes its TV value in modem society. In accordance with its fit degree of television properties, Traditional Chinese sports culture divides into four sub-categories from the function , and puts forward their own appropriate form of television programs to the four categories from the point of view on optimizing the environmental effects.
出处
《青海民族研究》
北大核心
2008年第4期151-153,共3页
Qinghai Journal of Ethnology
关键词
中国传统体育文化
电视传播
节目形态
traditional Chinese sports culture
TV transmission
show patterns
