摘要
《哈利·波特》系列之所以成为超级畅销书,其编辑策划功不可没。中译本《哈利·波特》系列也不例外:在规划设计阶段,选题独特,组稿独到;在翻译稿的审读加工和装帧设计阶段,审稿严格,加工巧妙,装帧设计精美;在作品的复制传播和宣传营销阶段,首先充分利用媒体进行前期预热,然后利用各种营销手段进行促销,最后利用衍生产品开发销售促进图书主打产品的畅销。
The edition and planning play an important role in the great success of the Harry Potter novels. The Chinese versions of the series are popular because the topic selection is unique, the solicit contributions is original, the pre-reading is strict,and the graphic designing is excellent. Furthermore, at the stage of transmitting and publicizing the works, various means are utilized for sales promotion.
出处
《长江大学学报（社会科学版）》
2008年第5期132-134,共3页
Journal of Yangtze University（Social Sciences Edition）
关键词
《哈利·波特》
中译本
编辑出版
价值
Harry Potter
Chinese version
edition and publication
value
