消费者独特性需求对独特产品/品牌偏好影响的研究被引量：5

The Research on the Influence of Consumers' Need for Uniqueness on the Preference for Unique Products/Brands

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摘要本文采用实证研究方法,对有关消费者独特性需求的相关研究作出了比较完整的理论综述,在此基础上就该需求对消费者独特产品/品牌偏好之间的作用关系进行了分析。通过分析了解到本土消费者在对独特性需求的理解上具有一定的特殊性,这种特殊性的产生与中国文化的集体导向特点和当前社会发展处于转型阶段具有一定的联系,这种特殊性的存在一定程度上影响了消费者对独特产品/品牌的偏好。 The article analyzes the relationship between consumers＇ need for uniqueness and the preference for unique products/ brands by means of positive method. Through the analysis, the article knows the peculiarity of local consumers＇ understanding of need for uniqueness and it＇s influence on the consumers＇ preference for unique products/brands.

作者戚海峰

机构地区华东理工大学商学院

出处《财经论丛》 CSSCI 北大核心 2008年第6期90-95,共6页 Collected Essays on Finance and Economics

基金国家自然科学基金资助项目(70802021)

关键词独特性需求创造性选择非流行性选择类似性回避 need for uniqueness creative choice unpopular choice avoidance of similarity

分类号 F713.55 [经济管理—市场营销]

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参考文献7

1Snyder C. R., Fromkin H. L. Abnormality as a Positive Characteristic: The Development and Validation of a Scale Measuring Need for Uniqueness [J]. Journal of Abnormal Psychology, 1977, 86 (5) : 518- 527.
2Snyder C. R. Product Scarcity by Need for Uniqueness Interaction: A Consumer Catch - 22 Carousel? [J]. Basic and Applied Social Psychology, 1992, 13: 9-24.
3Tian K. T., MeKenzie M. The Long - term Predictive Validity of the Consumers'Need for Uniqueness Scale [J]. Journal of Consumer Research, 2001, 10 (3): 171- 193.
4Tian K. T., Bearden W. O., Hunter G. L. Consumers'Need for Uniqueness: Scale Development and Validation [J]. Journal of Consumer Research, 2001, 28: 50-66.
5Lynn M., Harris J. The Desire for Unique Consumer Products: A New Individual Differences Scale [J]. Psychology & Marketing, 1997, 14: 601 -616.
6Triandis H. C., Suh E. M. Cultural Influences on Personality [J]. Annual Review of Psychology, 2002, 53: 133- 160.
7陈阳,施俊琦,王明姬,刘霞,王垒.消费者独特性需求量表的研究[J].心理科学,2005,28(6):1449-1451. 被引量：11

二级参考文献8

1Snyder, C. R. & Fromkin, H. L. Abnormality as a Positive Characteristic: The Development and Validation of a Scale Measuring Need for Uniqueness. Journal of Abnormal Psychology, 1977, 86(5): 518-527.
2Snyder, C. R. Product Seareity by Need for Uniqueness Interaction:A Consumer Catch - 22 Carousel? Basic and Applied Social Psychology, 1992, 13 : 9 - 24.
3Tian, K. T., & McKenzie, M. The Long- Term Predictive Validity of the Consumers' Need for Uniqueness Scale. Journal of Consumer Research,2001, 10(3):171 - 193.
4Tian, K. T., Bearden, W. O. & Hunter, G. L. Consumers' Need for Uniqueness: Scale Development and Validation. Journal of Consumer Research,2001, 28 : 50 - 66.
5Lynn, M & Harris, J. The Desire for Unique Consumer Products:A New Individual Differences Scale. Psychology & Marketing, 1997,14:601-616.
6Arbuekle, J. L., & Wothke, W. Amos 4. 0 User' s Guide.Chicago: Smallwaters, 1999.
7Nisbett, R. E. , & Masuda, T. Culture and point of view. PNAS,2003,100: 11163- 11170.
8Triandis, H. C. & Suh, E. M. Cultural influences on personality.Annual Review of Psychology, 2002, 53: 133- 160.