摘要
采用文献资料调研、问卷调查、数理统计等研究方法,就目前北京市六种主要家庭类型在时间、空间、结构、观念和行为等五个方面所表现出来的体育消费特征进行了分析研究。认为除空巢家庭外,闲暇时间相对不足仍是制约北京市家庭体育消费的主要因素,在空间上,除空巢家庭外,其他家庭类型以中低档体育健身场所为主;在结构上,目前北京市六种家庭类型居民仍以实物性消费为主,观赏性、参与性消费并重;在观念上,北京市家庭很大程度上已经接受了"花钱买健康"的观念,并且家庭体育消费决策以共同协商型为主,消费动机明确,注重强身健体和娱乐休闲。北京市不同家庭类型体育消费上月均体育消费支出偏低,体育信息消费整体水平不高,但呈上升态势,并根据研究提出了相应的对策建议。
This paper analyzes and studies the characteristics of sports consumption reflected from six major types of families in Beijing respecting time, space, structure, concepts and behavior through using the method of references, questionnaire and mathematical statistics. Except the empty nest families, shortage of leisure time is still considered as the main factor restraining the sports consumption of families in Beijing. In terms of space, all types of families except empty nest, ones mostly use the medium or lower class of sports facilities. Regarding structure, material consumption is still the dominant part in the sports consumption of residents among the six types of families in Beijing, where watch and participation share the same proportion in their consumption. In terms of concept, the families in Beijing, to a great extent, have accepted the idea of spending money for health, where the decisions of their sports consumption are mainly made through joint discussion,with clear consumer motivation which emphasizes body building, leisure and entertainment. The monthly average expenditure in sports consumption by different types of families in Beijing is low. The overall level of sports consumption is not high but shows a rising trend. This paper also proposes relative countermeasures and recommendations based on the result of study.
出处
《体育科学》
CSSCI
北大核心
2008年第11期22-29,共8页
China Sport Science
基金
北京市教委重点课题(SZ200610029008)
关键词
北京
家庭类型
家庭体育消费
特征
Beijing
family types
family sports consumption
features
