摘要
数字媒体平台作为"所有人对所有人"传播的一个中介,它的出现带来网络时代新的阅读体验。数字媒体平台不仅整合了媒介资源,而且还将互相排斥的媒介形式进行对接,逐渐开发出平台自身的整合优势。以出版业数字媒体平台发展为例,阐述出版业数字媒体平台发展现状及存在的问题,并提出相关发展策略和建议,对出版业建设数字媒体平台具有参考价值。
As a medium of person to person communication, the digital media＇s emergency brings a new reading experience in the internet era. The digital media platform not only integrates the media resources, but also develops the advantages by combining the repelling medium. This article takes the digital media platform of publishing industry, and gives an elaborate illustration of this area status quo and problem. The strategic and suggestion are also given which have great referring significance.
出处
《北京印刷学院学报》
2008年第5期5-7,共3页
Journal of Beijing Institute of Graphic Communication
基金
北京市哲学社会科学"十一五"规划项目(07AbJG161)
关键词
数字媒体平台
出版
发展方略
digital media platform
publishing
developing strategic
