摘要
3G时代对于中国移动来讲,充满了机遇与挑战,在面对新机遇、应对新挑战的发展过程中,应该审时度势进行战略上的调整。从注重3G网络与2G网络的共存和共同发展、重视"眼球业务"、打造"特色业务"、关注"农村市场"、关爱"特殊人群"、重视"集团客户"业务的设计和营销等六个方面提出了中国移动应对新环境、新局面的策略。
To Chinese Mobile 3G stage, be filled with the opportunity and challenge, in face uew opportunity, reply the development process of the new challenge, should judge the hour and size up the situation to carry on the adjustment on the strategy.From pay at- tention to the coexistence and common development of the 3G network and the 2G network, value＂ the eyeball business＂, create＂ the special features business＂, pay＂ attention to＂ the village market＂, care and love＂ special crowd＂ and value six strategies that put forward China to move to reply the new surrounding, new situation of the design and marketing etc. of＂ group customer＂ business.
出处
《经济研究导刊》
2008年第16期19-20,共2页
Economic Research Guide
关键词
3G
中国移动
发展
3G
Chinese Mobile
development
