摘要
"播出季"是一种源自美国的电视频道运营创新方法。本文结合我国的实际情况,从理论和实践两方面,阐述了我国本土"播出季"的探索和发展情况,并对其发展对策提出一些看法。
＂TV Season＂ is an itmovative television channels operating methods wtfich originated from the United States. Based on the reality of our country, from both theory and practice, this paper illustrates the exploration and development of China＇s local ＂TV Season＂ , and makes some comments about their development countermeasures.
出处
《新闻界》
CSSCI
北大核心
2008年第5期104-106,143,共4页
Journalism and Mass Communication
关键词
播出季
季播编排
TV Season programming by season
