摘要
旅游与电影之间具有满足相似需求(审美、逃避、求异等)的关系基础。这种关系可以看做与人主观意愿有关的感性关系;而在现实产业发展中,旅游与电影之间众多的合作实例则说明了二者的理性联合关系。从分析旅游产业与电影产业理性联合的角度出发,结合实例,对电影旅游产品的类型、旅游与电影的联合营销模式进行了分析与探讨。认为电影旅游产品可以按照点、线、面的产品形式进行类型划分;并对近年来出现的电影与旅游联合营销现象进行了阐释。
With the social development, the relation between tourism and film has been discovered gradually, and a co-operation is formed between tourism industry and film industry. The nature of the tour-film relation is that both tourism and film have supplied the materials of aestheticism, difference, escape, etc. This kind of relation is much more about the human＇s subjective factors, while in the industry reality, so many examples may display the reasonable co-operation between tourism and film. The thesis would analyze and elaborate the reasonable co-operation based on the examples between tourism and film. The movietourist products could be classified into three kinds and each kind has its own feature. Besides, the paper will explain the tourfilm marketing phenomenon in the recent years.
出处
《旅游论坛》
CSSCI
2008年第5期295-298,共4页
Tourism Forum
关键词
旅游
电影
理性联合
tourism
film
reasonable co-operation
